juju [joo-joo]

noun.

1 : an independent, client-focused studio obsessed with crafting best-in-class case studies that enable their client partners’ work to stand apart from the pack.  

2 : a black magic sometimes used to ensure compliance.

3 : an asset, such as a video, that has been infused with a particular type of spell. These videos are expected to garner recognition, create paths and possibilities, as well as guard against ill fortunes and evil spirits.

4 : the supernatural powers attributed to such a video, that create a hypnotic effect.